Strategic Communications & Outreach
Specializing in writing, project management, and public relations, Sarah Shamla joined Sander Resources in 2014. She previously worked for St. Jude Medical, the global medical device manufacturer, and spent more than eight years working at Tunheim, a Minneapolis-based public relations and communications consultancy. In her two and a half years at St. Jude Medical, Sarah focused on developing corporate and product news, and assisting media. During her tenure, she developed PR strategy for new product launches, clinical trial announcements, and treatments of expensive, epidemic diseases. Her experience includes researching, developing, and writing news releases; she also developed supporting materials including fact sheets, infographics, matte articles, digital public relations initiatives, and social media efforts. Additionally, Sarah hired and managed international PR agencies to help support the company’s efforts.
Considered a PR generalist, Sarah’s public relations experience includes promoting companies, people, products, services, and special events. In her agency days, she worked with a variety of public and private companies, including the promotion of oil and gas analysts at Schneider Electric (Telvent); Pfizer; Target; CommonBond Communities; and the Charities Review Council.
In perhaps her most unusual achievement, Sarah was a part of a team who conceived of and created a bust of Conan O’Brien, sculpted from a 300-pound block of white chocolate that used No Name bacon for hair. Created in response to Conan’s comment that he would “bring The Tonight Show to the Minnesota State Fair for a week if he could get his body weight in chocolate covered bacon,” the bust appeared on the show twice, and dramatically increased No Name brand bacon sales.
Sarah previously worked as a promotion assistant at Twin Cities Public Television for the TV show, “Right on the Money,” and also managed media relations and promotional work for a variety of nonprofit clients, including the promotion of two short films, Golden Hour and Ana’s Playground. Her first PR agency experience was at Weber Shandwick, where she worked on a variety of corporate accounts, including event work, public affairs, and health care clientele.
Sarah graduated from the University of Minnesota, with a major in journalism, public relations, and minor in English literature. She lives in Eagan, Minnesota with her fiancé Jeremy.